The World Health Organization’s (WHO) South-East Asia Regional Office (SEARO) is being supported by popular mobile chat service MXit, messaging management system JamiiX and social innovation movement RLabs in bringing emergency preparedness information to mobile users in disaster-prone Indonesia. This new approach is critical for a country like Indonesia, which yesterday alone was shook by three consecutive earthquakes.

This partnership provides mobile phone users access to valuable emergency preparedness information and contacts that can save thousands of lives. This is truly a great initiative to be part of and as RLabs we are happy to provide support to those communities in need through the use of mobile phones. You can read more about the WHO ClickABrick campaign and we will keep you updated on the progress of this new project at RLabs. You can read the official press release (source: She’s The Geek) below:

Innovative mobile initiative brings emergency preparedness information through chat in Indonesia

The World Health Organization’s (WHO) South-East Asia Regional Office (SEARO) is being supported by popular mobile chat service MXit, messaging management system JamiiX and social innovation movement RLabs in bringing emergency preparedness information to mobile users in disaster-prone Indonesia. This new approach is critical for a country like Indonesia, which yesterday alone was shook by three consecutive earthquakes.

The initiative, launched yesterday, is aligned with WHO’s wider effort using new communications technology to strengthen disaster preparedness in the Region and build public awareness of the urgent need for safe hospitals in disasters.

Hence now Indonesians using MXit chat are able to access personal preparedness information, including what to do in the case of different natural disasters like floods, tsunamis, earthquakes, volcanic eruptions and cyclones; how to prepare an emergency kit and how to plan for possible evacuation. This information is teamed up with facts on safe hospitals in disaster zones. People are also urged to, through a Facebook reaction tester, help the campaign reach it’s 1 million supporter target – which also includes the likes of WHO Goodwill ambassador and international superstar Jet Li.

Herman Heunis, CEO and founder of MXit says: “The nature of social media can have far reaching affects in helping communities and this is especially true for social communities on mobile phones because the devices are so accessible globally. This campaign is a true example of the meaningful use of mobile social media in preventing and alleviating suffering in areas that need it most, and we commend the WHO for initiating this important campaign.”

“Being able to access life saving information at your fingertips is an empowering initiative by WHO and we are excited to be part of this campaign displaying the power of social media” says Marlon Parker, CEO of JamiiX and founder of RLabs.

The social media phase of the WHO campaign, launched on 13 October, aims to build awareness and a wave of build public support to help push decision makers and the hospital industry in to taking concrete action for safe hospitals in disasters.

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