As part of our Innovation Incubation and Acceleration (InnovIA) profile series, we highlighting another exciting social enterprise start-up, Social Media Factory, which was founded by Craig Ross to maximize the use of Social Media to create employment and provide quality services to organisations, businesses and corporate companies.

The idea was birthed after realising the high unemployment rates in his community and the opportunity to develop digital artisans in working as remote agents/workers for companies in need of digital work. The Social Media Factory team develop the campaigns and strategies for companies and compile manageable pieces of work for its extended community to execute. This is further managed and moderated by the Social Media Factory manager to ensure quality of the work being executed in the factory.

Through this service more than 50 part-time workers has been employed through the Social Media Factory and being part of the RLabs InnovIA the goal is to grow the platform beyond South Africa.

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