“Uusi” – meaning New in Finnish
After 18 months of conceptualizing, testing and getting community members to engage with it on different platforms, Uusi the brain-child of one of the RLabs champions, Terence Hendricks, finally was privately released to the public only on the MXit platform. Using MXit as the launchpad was an obvious choice in the South African market with an estimated user base of over 37 Million users.
It was also amazing to see the overwhelming response from our users that we had more than 40,000 active job seekers searching via Uusi and over 1,200 mobile CVs created in 72 hours.
Uusi is a mobile social network that provides its community members access to employment, business and educational opportunities through its network. It was also presented at the World Wide Web conference in September 2010 (see abstract) when the first version of the idea was being tested in the Western Cape region of South Africa. This first phase release of Uusi allows a MXit user to signup and search for relevant jobs according to their needs and criteria.
Uusi is also one of the start-up social enterprises that will be incubated and accelerated through the RLabs Innovation Incubator and Accelerator programme. Additional expansion to the project is under development and will be released over the next few weeks as part of the build-up to the official launch of Uusi end of 2011 truly giving its members their “New Beginning”.